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Pricing Philosophy

Keep it simple, because less is more... for you. We simplify everything by aiming for functional designs, basic interiors and a vertical organisation. We buy straight from the source, No middleman, No bullshit. This is NOLABEL.

Pricing - LAO 2 machine

Our Cost breakdown

Harvey Merino Wool
Pants Jersey Cotton
Heavy Twill Cotton Stretch
Oscar Overshirt Heavy Twill
Boot Leather

How we calculate our costs

We do not mark up our prices as much as traditional market

  • Material
    € 11.90
  • Labor
    € 10.00
  • Transport
    € 1.00
  • Duties
    € 0.00
  • Hardware
    € 0.50
  • True costs
    € 26.46

  • Our price vs. traditional retailers

    We do not mark up our prices as much as the traditional market

    € 79.00


    Markup 3x

    No Label

    € 190.00


    Markup 7.2x

    Traditional price

    A fair markup is just the beginning, but already a huge difference in a market which, in our opinion, is everything but transparent. Slowly but steady we hope to change the perspective without our customers having to pay extra for that change. We are all in this together, and together we set the standard on what is fair.

    Pricing - LAO 2 27

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